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The primary choice you need to make is whether or not being within the limelight is for you

As a part of dealing with the Non-public exposure for former BBC Dragons’ Den megastar...

As a part of dealing with the Non-public exposure for former BBC Dragons’ Den megastar Duncan Bannatyne, a part of my temporary was once to discreetly provide the Sunday Occasions Wealthy Checklist researchers with proof of his price, press cuttings and the like, to verify Bannatyne was once billed neatly forward of any of different Dragon – in particular Peter Jones with regards to his non-public Web Price.

Duncan was once completely obsessive about being observed as the larger standalone Dragon with regards to non-public price within the Sunday Occasions Wealthy Checklist. Being on the most sensible of that checklist was once a badge of honour for Bannatyne. A ways from working for protection and no longer in need of his non-public price recognized, Bannatyne was once slightly the other and couldn’t do sufficient for researchers by way of myself with regards to serving to them construct a powerful image of his web price. He was once gutted with the onset of Peter Jones automobile on ITV, Wealthy person (which fell reasonably flat with regards to rankings) and all the time sought after to have the opportunity to outdo him.

By contrast, I additionally represented for a time the most efficient guy at Duncan’s marriage ceremony to Joanne McCue at the eleventh November 2006, John Moreton, who was once wholly the other to Bannatyne with regards to his outlook to private exposure. Moreton based the Southern Pass Nursing House Workforce and had painstakingly had himself extracted from the Sunday Occasions Wealthy Checklist. He begged to be taken out. He didn’t need to be a goal for the hundreds of people and teams that may goal him for handouts.

Bannatyne, previous to coming into the Dragons’ Den, already had his middle set on TV and Movie stardom.

As a jobbing actor he was once humiliatingly lining up at auditions for bit portions in motion pictures, successful some and shedding some. Person who landed was once taking part in the non-speaking function of a useless man in a pool for the BBC’s Sea of Souls. The non-action function concerned him floating dead previous the digicam beneath water. Some other section ended in him paying £6,000 in a charity public sale to look very in short on display screen as ‘Derek’s Good friend’ within the 2004 movie ‘College of Seduction’ which noticed him seem along Kelly Brook set in Newcastle. Then he performed a bar proprietor in ITV’s Ladies’ Membership, additionally set within the North East of England.

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A manufacturer ultimately mentioned to him, ‘You may well be in good fortune, Why don’t you audition for the BBC’s new collection referred to as Dragons’ Den, according to the American display ‘Shark Tank’?’

The timing was once easiest. He were given the section and the remaining is historical past.

For Bannatyne, he was once as a lot fascinated with propelling his personality into the nationwide media, no longer simply with a purpose to advertise Bannatyne Well being Golf equipment or his Bannatyne Resort in Darlington however to make himself the logo. He sought after to be the product other people paid to eat.

He additionally understood the ability of symbol with regards to promoting your individual logo. Moderately than only a flat per month retainer for putting tales about him within the nationwide media, he additionally handsomely bonused me for purchasing tales to run within the media that still had been accompanied with an image of him. He realised {that a} image is certainly price 1000 phrases. And so I did the entirety imaginable to get his symbol to run in tales. That was once very a lot a part of the temporary.

He was once single-minded and had a plan.

The books that adopted authored by way of Bannatyne had been one main product output of the Duncan Bannatyne logo. His first e-book was once ‘Any individual Can Do It: My Tale’ in 2006. This was once to the horror of any other considered one of my shoppers Sahar Hashemi, the co-founder of Espresso Republic whose bestselling autobiographical industry e-book in 2004 was once entitled, you guessed it, Any individual Can Do It: Development Espresso Republic from Our Kitchen Desk’. Bannatyne would by no means let any individual else moving into first forestall him replica and pasting a good suggestion and working off with it.

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With a group of ghost writers aiding, Bannatyne introduced Wake Up And Alternate Your Existence in 2008. Then ‘How To Be Good With Your Cash’ in 2009 adopted by way of ‘How To Be Good With Your Time’ in 2010.

His non-public logo was once using top and making various cash.

Then got here the talking engagements. By way of having TV publicity, he may just command as much as £20,000 for a 40-minute communicate to a Deloittes, JP Morgan or Ernst & Younger. That charge persevered to upward push in parallel together with his ascending TV stardom.

Once more, Duncan Bannatyne was once the product that folks had been paying to eat.

What took the flogging himself to the following stage was once why I most likely secured a spot on the most sensible desk of his marriage ceremony in 2006. I had already offered his engagement photos for a five-figure sum to OK! Mag. The plan was once to move once more with the marriage photos which I used to be there mainly to orchestrate.

I used to be on a trainer with Deborah Meaden, Theo Paphitis and Duncan and others going from the Church to the reception held in a corridor with eighties legend, the true Mark Almond appearing.

The entire Dragons were given suspicious in regards to the photos I used to be in moderation co-ordinating involving all of them collecting in teams and smiling for the fame photographer, versus same old marriage ceremony photographer.

It was once Theo Paphitis that at last spouted off “How a lot is Duncan getting for those photos then?”

That is the juncture the place you want to make a decision in moderation and consciously what trail you wish to have to take with your individual exposure.

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Are you going to be the product and earn a living from your individual non-public logo? Or is your individual profile most effective there to assist spice up your quite a lot of industry pursuits?

Or are you a hybrid being each the product but additionally your profile boosting all your different companies?

There’s an alternative choice for the faint-hearted.

In all probability you’ve determined, after a lot soul looking out, that the limelight is if truth be told no longer for you finally and also you’d somewhat let your companies talk for themselves?

You don’t need the danger of ridicule on social media or reporters taking pot photographs at you when they mood-swing.

Learn on for those who’re within the former classes. It’ll be a white-water experience. When you get it proper, the rewards actually outweigh any negatives.


Richard Hillgrove

Richard Hillgrove is to the go-to guy for all entrepreneur’s PR wishes. On the delivery of BBC industry display, Dragons’ Den, he represented BBC Dragon Duncan Bannatyne OBE for three years. Then James Caan CBE for 7 years. He even sorted former Dragon and Yo! Sushi Founder Simon Woodroffe OBE. He is sorted ratings of the Channel 4 Secret Millionaires. Hillgrove has represented the Godfather of Promoting, Charles Saatchi thru to Dame Vivienne Westwood, Amber Heard, Rose McGowan and Hollywood actor, Steven Seagal – all entrepreneurial in their very own proper, even though no longer your ‘serial entrepreneur’ within the strictest sense of the phrase. For World Entrepreneurship Week 2014, Hillgrove organised the landmark ‘Haka for Trade’ in Piccadilly Circus successful the Prime Have an effect on Award. Now he’s educating you bootstrap and DIY your individual PR to media and monetary luck. You’ll lower the entire crap, power off-road and make a big affect.
He can also be reached on: [email protected]