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Mondelez threatens trademark fight over bar’s lilac packaging

A multinational confectionery corporate has threatened prison motion towards a London vegan snack maker over the color of one in all its fruit bars.

Mondelez alleges that the Primal Pantry’s cocoa bar “exploits” the trademark of its Milka chocolate vary.

Attorneys for Mondelez are challenging the usage of lilac packaging for the bar should forestall, caution of a £5,200 penalty every time the trademark is infringed.

Nurture Manufacturers, which owns the Primal Pantry, denies “hurting” the trademark.

The snack bars had been introduced in 2016 in a variety of colors in order that “they have got excellent differentiation on a shelf in combination”, mentioned Adam Draper, managing director of Nurture Manufacturers.

“We don’t assume it’s the identical color and even in the similar spectrum,” Mr Draper added.

Regardless of the prison letter, Mondelez has now not equipped proof the packaging color is identical sufficient to infringe at the Milka trademark, Mr Draper mentioned.

Based in London, Nurture Manufacturers provides plant-based snacks throughout Europe. It employs 26 other people in its Barbican headquarters and runs a manufacturing unit in north-east England.

“They’ve now not sought any info and long gone in all weapons blazing,” he mentioned.

“If they are able to turn out to me the color is within the vary, I can paintings with them however I’m now not going to throw away all our merchandise within the EU.”

To recall the goods and take away all packaging lately in flow may value between £30,000 and £50,000 “with out factoring in the entire fines”, Mr Draper estimates.

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It’s understood that Mondelez has given Nurture Manufacturers six months to modify the packaging.

US company Mondelez owns many well-known names, together with Toblerone and Oreo, with the British manufacturers Cadbury and Kenco additionally a part of its empire.

In 2019, its subsidiary Cadbury misplaced an attraction to give protection to the precise color of red it makes use of to wrap its chocolate.

A spokeswoman for Mondelez mentioned: “We personal a color trademark in Europe for the unique lilac Milka color for meals merchandise.

“As a question of follow, to give protection to the values of our manufacturers which now we have labored arduous to construct over loads of years, we specific our considerations to 3rd events after we really feel they’re the use of a safe logo component.

“Now we have unfolded conversations with Primal Pantry to check out and unravel the topic amicably.”